Engine Launches Insights+: Advanced Analytics to Help Hotels Optimize Pricing Strategies and Increase Bookings

May 29, 2025

Insights+ Gives Hotel Revenue Managers a Competitive Edge with Real-Time Visibility into Competitors’ Pricing and Occupancy to Drive More Revenue

DENVER, May 29, 2025 — Engine, the modern business and group travel platform trusted by over 900,000 travelers, today announced Insights+, a premium analytics suite designed to help hotel revenue managers optimize their distribution and pricing strategy to earn more business. Engine’s premium reports are part of Partner Hub, a powerful tool used to help property partners reach hundreds of thousands of business travelers who book their travel through Engine. Now, with Insights+, hotel revenue managers can compare market share within their region and against their peers to make real-time pricing decisions. This unlocks a new level of insights for hotel revenue managers, creating more opportunities to drive meaningful growth.

A recent survey by Engine shows that U.S. hotel revenue managers are feeling pretty optimistic about travel demand, but many say they need better data to boost revenue per available room. Based on the survey, 80% of respondents expect to increase their average daily rate (ADR) in 2025 and another 67% expect to grow occupancy. At the same time, 69% of hotel revenue managers say they aren’t confident in existing analytics when preparing their annual budget, creating an unclear path for revenue growth.

With Insights+, hotel revenue managers can now leverage advanced analytics, allowing them to benchmark themselves against their competition. The reports leverage Engine’s proprietary data and enable users to view demand forecasts and aggregate travel information broken down by city, industry and other demographics.

Key features of Insights+ include:

Demand Forecasting - Allows hotel revenue managers to make data-driven decisions with projections for demand over the coming months, helping them stay ahead of trends while optimizing pricing and availability for high-value business travelers.
Competition Insights & Benchmarking - By analyzing competitive pricing, amenities and marketing tactics, hotel revenue managers can quickly identify gaps in their offerings and make data-informed decisions to attract more business in their market.
Business Segmentation - Hotel revenue managers can review detailed market data on revenue, room nights and ADR, segmented by industry, company size and travel spend. By leveraging these insights, users have a better understanding of the total potential revenue opportunity within their market, allowing them to make more strategic revenue management decisions.
Funnel Data & Price Forecasting - Optimizes performance with insights into complete booking funnel, comparing property’s conversion and room night share to regional competition. The forecasting also shows insights into the ADR in a specific market for users to make more strategic pricing decisions.

"Engine’s Partner Hub platform is already used by over 30,000 hotels across the U.S. We often hear that hotel revenue managers need data and competitive insights to capture more market share,” said Florent Silve, EVP of Supply, Product & Strategy at Engine. “Insights+ offers forward-looking first-party data to help hotel revenue managers predict incoming demand. Our partners can create a tailored competitive set to benchmark their hotel performance and compare it against the competition. With Insights+, hotel revenue managers can access insights to make strategic pricing and availability decisions, boost their overall revenue and market share.”

Engine Insights+ is available to hotel revenue managers starting at $99 per month. For more information about Partner Hub visit https://engine.com/partner-hub.

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About Engine

Engine is the modern travel platform for booking and managing trips. It saves businesses time and money through an intuitive travel network that connects to nearly every hotel, airline and car rental company in the U.S. It offers single invoice billing, the flexibility to modify trips at any time without sunk costs and a unified view of all company travel and spend. Customers rely on Engine to not only make travel easier to manage, but to make it enjoyable for everyone involved. The company is backed by Telescope Partners, Blackstone, Elefund and Permira. Learn more at http://www.engine.com.

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Article written by

Rachel Stone

Rachel Stone is the Marketing Operations Manager at Engine, where she drives the systems and strategies that power seamless, data-driven marketing. From refining automation tools to optimizing campaign workflows, she ensures the marketing engine runs smoothly and effectively. Behind the scenes, you’ll find Rachel solving escape rooms, cheering on her favorite sports teams, or spending quality time with her family and dogs.