What we found
- A Cowboys home game raises hotel prices noticeably, but far less than the top markets. The night before a Cowboys home game, hotels within 10 miles of AT&T Stadium averaged $181, against $136 on a normal night of the same weekday. That is +36%, rank 5 of 32 NFL markets; the league-wide figure is +11%.
- The biggest night before a game was the Vikings visit on Dec 14: $181, +43% above normal. The biggest night of a game was the Commanders game on Oct 19: $198, +57%.
- Arriving on a Sunday for a Monday meeting? The night of a Sunday Cowboys game ran +48% vs. a normal Sunday, about +$61 for the room. In this market the night of the game costs more than the night before.
Every night of the season
Average nightly hotel price within 10 miles of AT&T Stadium, September 2025 through the end of the Cowboys' season. Home games are marked.
Nights with fewer than 300 prices are drawn through. Hover a dot for the game and price.
Every Cowboys home game
Average price near AT&T Stadium the night before kickoff and the night the game ends, with the change from a normal night of the same weekday.
| Game | Date | Night before | Night of |
|---|---|---|---|
| vs. GiantsSunday | Sep 14 | $172+20% | $154+14% |
| vs. PackersSunday | Sep 28 | $194+36% | $195+48% |
| vs. CommandersSunday | Oct 19 | $195+42% | $198+57% |
| vs. CardinalsMonday night | Nov 3 | $147+22% | $165+32% |
| vs. EaglesSunday | Nov 23 | $185+36% | $186+54% |
| vs. ChiefsThursday night, Thanksgiving week | Nov 27 | $196+58% | $196+55% |
| vs. VikingsSunday | Dec 14 | $181+43% | $181+48% |
| vs. ChargersSunday | Dec 21 | $157+27% | $158+30% |
Holiday-week games (Thanksgiving, Christmas) are shown but left out of the team's figures.
College games at AT&T Stadium
Hotel price change the night of each college game played at the stadium in 2025, vs. a normal night of the same weekday. The Cowboys' biggest night by the same measure was +43% (MIN at DAL).
College games that shared a weekend with a Cowboys home game are left out. The full comparison across the league is on the main page.
Before you book
- The night of a Sunday Cowboys game ran +48% vs. a normal Sunday, about +$61 for the room. For a Monday meeting, a Monday-morning arrival costs a normal price.
- The Cardinals game on Monday, Nov 3, put hotels at $165 the night of the game, +32% vs. a normal Monday.
- The smallest increase of the season was the Giants game on Sep 14, $172 the night before (+20%). The priciest night was the Commanders game on Oct 19, $198.
- A normal night within 10 miles of AT&T Stadium runs about $134.
How we did this
The pricesAverage all-in nightly price (room, tax and fees) shown to travelers searching on Engine for hotels within 10 miles of AT&T Stadium, for stays of one to three nights booked 0 to 120 days ahead, every night from September 1, 2025 through February 17, 2026. About 63 million prices across all 32 markets.
A normal nightEach game night is compared with the median of the same weekday on non-game weeks within four weeks. Thanksgiving week, Christmas week, nights with a college game at the stadium and nights with fewer than 300 prices never count as normal. Team figures are the median across the Cowboys' regular-season home games. Prices are what travelers saw in searches, not what they paid. Full method and all 32 teams.